Back to Basics

Simplicity can be the key to help the viewer retain the main point of a graphic. Which version is has the simplest message?

Presenting to the Visual Jury

The text-heavy timeline on the left was turned into the graphic on the right in order to emphasize that hours logged onto the internet supported the evidence.

Graphic Design vs. Visual Communication

This is a great article exploring the difference between Graphic Design and Visual Communication

www.adcmw.org/paul_nini.html

January Updates

We contributed to LAPA's January newsletter by putting together a primer for visually communicating to today's jury. Here's what we had to say:

(Click on the article to view)

EFFECTIVE PRESENTATIONS

We’ve come across several PowerPoint presentations with bright blue backgrounds and bright yellow text.

The problem: two colors of similar value placed side-by-side tend to create an effect called chromostereopsis - a visual perception that can be irritating to the viewer and cause physical discomfort when focused on for any length of time.

The solution: chose colors that compliment each other and enhance the theme of your presentation.

A NEW GENERATION OF JURORS

Until recently, jury panels were mostly comprised of baby boomers and senior citizens. Today, Gen X (those born between 1965 - 1976) and Gen Y (those born roughly between 1977 - 2002) make-up more than 40 percent of the national jury pool, according to experts. This new juror obtains most information visually and quickly.